Psychological Marketing Examples for Smarter Marketing

Every time someone engages with your brand, they embark on a journey. Understanding the psychological elements that influence consumer behaviour assures the effectiveness of your marketing.

It's lot easier to address client wants, tap into emotional reactions, and leverage triggers to drive decision making if you grasp how the human brain works.

For example - If you offer smoke alarms, individuals buy them to safeguard their families simply because they are concerned that if a fire breaks out, they will not be able to respond in time, and people would perish. You can capitalise on these feelings by demonstrating why your product is superior than the competition's.

1. Hick’s law

With more options, making selections becomes more difficult.

Don't make the user confused.

Reduce the number of choices available.

Use short sign forms and simply ask for what you require.

2.Reciprocity

When people receive something, they feel compelled to repay it.

It's fine to ask for a favour once in a while, but would you ask for six in a row from a stranger?

Apps are no different.

Ask 2nd. Value 1st.

for example if you see - expensify.com first shows you the value of their tool before asking for personal information.

3. Endowment Effect

If you believe you own something, you value it much more.

Users are more inclined to make an app feel personal if they can customise it a little.

They will return to the app as a result, enhancing retention.

4. Cognitive Load

The overall amount of mental work necessary to execute a task is referred to as cognitive load.

Don't make the user think, like @skrug suggests.

During the sign-up process, 57 percent of users abandon carts because they have to complete more effort.

Make things simple and reduce friction.

5. Loss Aversion

The phenomenon of loss aversion is defined by the fact that losses are weighted more severely than profits. For example, the emotion of dissatisfaction associated with losing $100 is usually considerably stronger than the joy associated with obtaining the same amount.

I’ve used loss aversion in two marketing scenarios in the past.

• In cancel flows to reduce churn

• Abandoned Carts to increase sales.

Finally, marketing psychology will provide you with a competitive advantage in the digital market. Furthermore, by comprehending and anticipating consumer behaviour, you will be able to grow closer to your clients and give them with superior buying experiences.