15 Must-Ask Questions for a World-Class Marketing Plan

I recently had the privilege of learning from a world-class marketing consultant who charges ~$5000/hr for his time. And let me tell you, it was worth every penny.  

He shared 15 crucial questions that every business should ask before developing a marketing plan to ensure that your marketing efforts are tailored to your product, your target audience, and your business goals.

The 15 Questions Framework to Create a Perfect Product Marketing Plan

1. How are we different from top-3 competitors?

2. How would people want to feel when using our product?

3. What stops people from switching to our solution?

4. What do people want to achieve with our product?

5. What is our superpower?

6. Why will people care about our brand?

7. What organic and paid channels can we leverage?

8. How will people experience an A-ha moment?

9. Who is our ideal customer?

10. How much will we sell our product for?

11. What do people expect from products in our niche?

12. What three colors will we use frequently?

13. How can we educate, empower, and entertain?

14. What do "success" metrics look like to us?

15. What experiments do we need to run in the next month?

Let’s explore each of these one by one…

1. How are we different from top-3 competitors?

It's important to know what sets your product apart from others in the market. What unique features or benefits do you offer that your competitors don't? This can help you create a value proposition that resonates with potential customers.

For example, if you're selling a natural skincare line, you might mention that your products are made with 100% organic ingredients, while your competitors use synthetic chemicals.